Privacy Policy

Overview

This Privacy Policy explains how Optimized ("we", "us") collects, uses, and safeguards personal information when you visit our website or use our services. By using our services, you agree to the practices described here.

Information We Collect

• Contact information such as name, email address, company, and role when you submit forms or contact us.
• Usage data including pages visited, links clicked, and similar analytics information to improve our website and services.
• Technical data such as IP address, browser type, device identifiers, and cookies as necessary for site functionality and performance.

How We Use Information

• Provide, maintain, and improve our products and services.
• Respond to inquiries, support requests, and feedback.
• Analyze usage and trends to enhance user experience and security.
• Communicate updates, marketing, and administrative messages where permitted.
• Comply with legal obligations and enforce our agreements.

Legal Bases for Processing (EEA/UK)

Where applicable, we process personal information on the basis of consent, contract performance, legitimate interests, and/or legal obligations.

Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law.

Security

We implement administrative, technical, and organizational measures designed to protect personal information. No method of transmission over the Internet or electronic storage is 100% secure.

Your Rights

Depending on your location, you may have rights to access, rectify, delete, or restrict processing of your personal information, and to object or request portability.

To exercise these rights, contact us using the information below.

International Transfers

Your information may be processed in countries other than your own. Where required, we implement appropriate safeguards for such transfers.

Children’s Privacy

Our services are not directed to children and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised version with an updated effective date.

Cookies and Similar Technologies

We use cookies, web beacons, and similar technologies to enable core site functionality, understand usage, and improve performance.

• Essential cookies: required for core features (e.g., page navigation).
• Analytics cookies: help us measure and improve the website.
• Preference cookies: remember your settings and choices.

You can manage cookies through your browser settings. Disabling some cookies may affect site functionality.

Sharing and Disclosure

We may share personal information with:

• Service providers who process data on our behalf under contract.
• Professional advisors, auditors, and insurers as needed.
• Authorities or third parties when required by law or to protect rights.
• In connection with a merger, acquisition, financing, or sale of assets.

Advertising and Analytics

We may use analytics tools to understand website performance and usage. We do not sell personal information and do not share personal information for cross-context behavioral advertising as those terms are defined by law.

California Privacy Notice (CCPA/CPRA)

If you are a California resident, you have the right to request access to and deletion of your personal information, and to correct inaccuracies. You also have the right to limit the use and disclosure of sensitive personal information where applicable.

We disclose personal information to service providers for business purposes described in this policy. We do not sell personal information.

Do Not Track

Some browsers include a Do Not Track (DNT) setting. As there is no industry consensus, we do not respond to DNT signals.

Automated Decision-Making

We do not engage in solely automated decision-making that produces legal or similarly significant effects about you.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices. We encourage you to review their policies.

Controller and Contact Information

Optimized is the controller of your personal information as described in this policy.

Address: San Francisco, CA, United States

Contact Us

If you have questions about this policy, contact us at contact@optimizedhq.com.